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Rapidly growing number of users is good.

But is content on site growing too? Is there a way to measure that?

And if users/content are not growing in tandem it might be worth trying out a first separate sub imo. I know Keyan wanted to wait at least a year - but maybe that's actually a bottleneck.

Yeah, number of items, which historically at least grows pretty consistently with visitors: ~20-30%/mo.

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