I think an one important aspect of a platform vs something you can hack aftermarket is that the platform builder doesn't compete or hinder you as the aftermarket provider. In a way, for platforms, the aftermarket part builder is as much a customer as the people buying cars.

k00b

ike if i wanted a bigger cabin for an extra row of seats, or a bigger bed for hauling stuff, i could just plug and play with differe

They pretty much have those options available now to chose from.
In the back you have also several aftermarket brands that sell the cabin to mount

tech

Toyota’s $10,000 Future Pickup Truck Is Basic Transportation Perfection

> ike if i wanted a bigger cabin for an extra row of seats, or a bigger bed for hauling stuff, i could just plug and play with differe

They pretty much have those options available now to chose from. 
In the back you have also several aftermarket brands that sell the cabin to mount