Maybe not next major win, but eventually a Big Tech Company pegs their product price in bitcoin. This is to say, priced in bitcoin with a hefty discount to the retail sticker price in usd. Eg:
  • Tesla Model 3 - 0.25 btc
  • Apple Macbook - 0.05 btc
Needless to say this happens after the Big Company has stacked a lot of bitcoin on their balance sheet.