Yea, plebs electing to put their IRA or 401k in the BTC etf is the target audience at launch IMO. But this is a tiny tiny percent of capital.
10% of US companies/funds/individuals hold 90% of the wealth. If you're already fiat mega-rich, you're unlikely to ape into a BTC ETF.
Also, your peers are likely biased to want BTC. More than the average retirement account holder