I'm not a fan of the on-ramp services myself despite using one at the moment (Spritz), but as long as those who use them use Bitcoin natively more than they use a VISA Bitcoin card or a Bitcoin-friendly bank like Xapo (no disrespect to them, by the way), it's a necessary evil in a world where Bitcoin still isn't at the level I feel it should be.

Both VISA and MasterCard suck massive balls, but VISA sucks slightly less. God forbid these services were on MasterCard...