I'm wrestling with different ideas, and it will take too long to try to make them well-ordered and ranked, so instead I'm going to just post a bunch of candidate ideas, of which this is the first.
Bounty: on the strength of that goofy video with that furry orange coin monster, set aside $2 million in btc for btc "early funnel" videos -- designed to introduce people to btc, in whatever way the authors think is best. It could be funny and goofy, it could be serious and techy, whatever.
Awards: the first hundred videos that clear the bar of "credible and good enough" (voting method to be described momentarily) get $10k of btc. These hundred videos are put in competition with each other, and the ultimate winner gets a million dollars in btc.
Voting: videos will be submitted, via special process, to Stacker News. Stackers cast vote based on zaps, with proceeds going to the site. Videos zapped beyond a reserve threshhold price will automatically win, unless I decide otherwise due to seeming bullshit or hijinx or whatever. I can also arbitrarily award the prize to a video even if it hasn't met its zap reserve price.
Disclaimer: since I am the dictator of this $55m btc success fund , I reserve the right to make assorted determinations on its behalf. This is the easiest way to prevent things like a Satoshi-wannabe stuffing the video submission ballot with child porn; and would also serve as a good lesson that while btc reduces the total trust necessary to operate a monetary system, there is no such thing as 'trustless' in a system built by and for humans.