I don't find it that irritating in baseball as it is primarily done on the static camera angle from CF behind the pitcher. It is somewhat annoying in basketball but is usually just a couple logos on the court. The absolute worst is hockey, they try to superimpose all new ads around the entire boards but because of the speed of the game and the movement of the camera they are often blurry or not centered perfectly or not blended correctly and you are getting some digital ads and some of the physical ones on the actual boards. It really makes it almost unwatchable.