Agree.

Off course the maker sets the price, so nothing to say about the market dinamycs.

However If I were in the shoes of someone that wants to use that solution instead of, let's say, WoS, I would really ask myself:

the smart move would be to lower the fee to onboard more users in this stage, I mean, it's a free market in the Bitcoin world haha; why not attract more loyal users and it's also a good marketing for them - imaging more people using the LN address with Zeus.