Should you trust them over cold self storage? No.
Should you trust them not to lose or rug eveyone in a death spiral? No.
Should you trust them? Not really.
Yep. I bought and tweeted about it when their market cap hit 50% of the market cap of their bitcoin held May 2022 iirc and they are now over 110%. I probably wouldn't have done it for the financial play, more that I wanted to have a simple way to show proof-of-funds in a brokerage account and not have to bring up bitcoin.