Unfortunately, this is the hardest and the only "real" solution. We'll only go forward when we start actually developing the local community to integrate everyone on a BTC ecosystem (like some projects around the world - Bitcoin Beach, Bitcoin Beach Brazil...). And it's easier said than done. For the OP: I'm sure you can find some online communities on stuff like Discord with people from Russia that have the same mission. You don't have to dedicate your life to it, but getting in touch with these people, talking to merchants locally when you visit their stores and introducing them to BTC is the way to go, Bitrefill is really just covering up a hole with duct tape