As a rule, people don't give a shit about ethics. However, that approach might work really well with the subset of merchants who are going to be receptive.

We should be asking them: "Do you accept ethical money?"

SpaceHodler

Like a Road to Damascus-type event by seeing it without the FUDshades™. 🤓

To be clear, I think it's good that it sounds like an alternate payment method. People are weirded out by alternative currencies.

Undisciplined

True, but, as it's piqued their interest and got the ball rolling - it's a win in the long run.