“ Other top offenders include Volkswagen, which collects demographic data (like age and gender) and driving behaviors (like your seatbelt and braking habits) for targeted marketing purposes; Toyota, which features a near-incomprehensible galaxy of 12 privacy policy documents; Kia, whose privacy policy states they can collect information about your “sex life;” and Mercedes-Benz, which manufactures certain models with TikTok (an app with its own privacy issues) pre-installed. Analysts estimate that by 2030, car data monetization could be an industry worth $750 billion.”