I'd like to attempt to achieve both, interactive advertising experiences where users are clicking a few options that provide feedback to the marketer, and also longer form experiences/surveys/studies. Both will provide feedback that will bring insights to the marketer. The difference being that shorter form experiences might be more visual and could try to convert the sale. The longer form could also try to convert but collect more data during the process.

So I'm starting with the intent to blend both options into one place. I think it can be done. But if I'm wrong I'll adjust and focus on where the best traction is.