Oh I'm aware of the Bitcoin-only scams, but they have the same behavioral patterns one can recognize in crypto scams, and yes being "Bitcoin only" doesn't excuse them. We already know how to recognize them and kick them out the door of community discussion and leave communities that don't kick them out as they need to be
If shitcoins would be a significant brand risk there wouldn't be any crypto brands. There are some.
The argument is that the brand risk isn't significant enough? You've only seen the start of self protecting behavior which grows and grows and that group does not engage with crypto companies. We warn people to stay away from them.
Its just not true that branding your company a crypto company has no brand risk, it absolutely does. We saw that with company after company that tried to adopt NFTs which resulted in large boycotts aka huge loss of customer bases. The existence of crypto companies does not disprove that. They market to a niche and struggle to market outside of that niche