With the 2020 environment and subsequent run-up we picked up a political element. The White Paper as evangelism gave way to The Bitcoin Standard (Saifedean is hyper-political); Austrians broke cover en-masse (esp in BitcoinMagazine); the S2F model was in full swing (PlanB is hyper-political); large public mining companies exploded in a conservative state because that state is the only one with an independent grid that excludes them from most federal oversight; the IDW were common guest speakers at bitcoin conferences and on podcasts (Thiel, Peterson, Weinstein etc); Rogan had just gotten his Spotify contract... It'll all fade, and many will be surprised at the very different voices representing the culture late into next cycle.