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Tx fees will become less of an issue as Bitcoin scales.
Yes, volatility is a problem short-term when your business is low margin, and with the inelastic supply it's bound to be volatile, although less so with increased adoption. If its purchasing power continues to rise and your margins are high, it becomes less of a problem.
when your business is low margin
Problem is, with actual business models we have out there, margins are always slim. If you are looking for profit after taxes and expose it to volatility, you go from earn to lose real fast.. this def works agains us maxis..
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