Make your own "education material", you know them better. Here is a template, take it and adapt it as you wish. https://github.com/Darth-Coin/BTC-flyers

Indeed locals shops owners are hard to onboard, there are a lot of implications for them. You have to listen them and try to find the best niche where btc is needed for them. Here is a story of how I onboarded one merchant years ago, long before the hype of 69k. https://darthcoin.substack.com/p/a-bitcoin-adoption-story