I was trying to think about what would lead me to downzap someone. My inclination is to start up a conversation when someone posts content I disagree with. I don't think I would downzap anything if the poster (or even other SN users) were willing to engage.
If someone's just linking to outlets that are regularly caught knowingly lying to their readers/viewers, I might be tempted to downzap.
For me it's the combo of cliche + abuse. Useless to anyone (cliches contain zero information), and actively harmful to any community I'd want to be a part of (abuse drives quality away like a stink bomb. I already know what crypto twitter looks like, don't need a second one.)
I would really struggle over someone who was insightful but also abusive. Case by case, I guess.
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