Companies until recently in USA could not include the fair value of Bitcoin they owned in their balance sheets, MicroStrategy found a work around, but still complex and required understanding and study to apply the strategy, now the rule has changed, which is HUGE, now companies in USA can write the fair value in their balance sheets using the usual tools and methods they have for ever.... This will open the door for institutional buying even before spot ETFs
Fair Value Accounting definition It is a financial reporting approach where companies are required or permitted to measure and report, on an ongoing basis, certain assets and liabilities at estimates of the prices they would receive if they were to sell the assets or would pay, if they were to be relieved of the liabilities.