Bitcoin will first be adopted by businesses with high margins and surpluses.
For example, I have several sources of income. Some of them I could switch to receiving in bitcoin, and pricing it in bitcoin without the need to swap it for fiat, because I'm buying bitcoin anyway and it would just mean I'd have to buy less.
Then as adoption grows, and as people's time preference drops, more and more will generate surpluses.
If I price something in sats and the fiat price drops, it will effectively be a discount, but I don't care that much, because I'm receiving real and no-KYC money that will be worth more one day. The discount may drive more people to my business, so it's not a loss, but an incentive. A win-win scenario.
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