Also, there are no advertisements. Not even keyword targeted ads. I'm of the mindset that if something is free then I am somehow the product. Someone is using my information, even if de-identified to sell to someone else.

Looks like they allow you to personalize search results and try to avoid censorship and bias (per their page here: https://help.kagi.com/kagi/search-details/search-quality.html#avoiding-censorship-and-bias). They have a 100 search trial. BTW, I have no affiliation with Kagi outside of being a user of it. I do want them to succeed though because I would hate to no longer be able to use them.

They will not go the route of Neeva by taking sponsorship and promoting various VPNs and/or password managers. I was with Neeva before this (largely because of the former Googlers who started it).