We all hate antagonistic experiences, like Mortal Combat combos of pop-ups, flashing banner ads, and abusive javascript practices. What's worse are antagonistic experiences that promise to make it all go away if victims pay a fixed amount. The term for this is extortion—the protection racket kind. This is the state of play. Ok, maybe that's way too dramatic. But In my opinion, this behavior is acceptable when there's etiquette and not coercion, just ask, if you're providing value most will say yes, you know what I mean?

We don't know all the innovation a lightning model will bring to advertising, but I feel it fits perfectly into the coming techno-cultural change, where you have Ai supercharging FOSS, decentralized hard money, and this sort of deflationary bare metal essence. 🤷‍♂️