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Pioneering Adoption: Brazilian Inn Embraces Cryptocurrency Transactions

Written by Paulo Marques, Translated from ilheus.net.

In the heart of Brazil's southern coastal city lies an innovative venture that is looking towards the future. The use of digital currency is becoming a reality for a hospitality establishment in this region, making it one of the few in the state to accept payments through cryptocurrencies. The inn, known as "A Casa de Gabriella," is located in the picturesque town of Itacaré, just a stone's throw away from pristine beaches like Concha and Resende. This unique initiative is drawing hundreds of tourists annually, not only in search of sun and sea, but also the financial freedom that comes with it.
The key distinguishing factor of this accommodation lies in its technological innovation. Offering fourteen luxurious suites, a private pool, and wheelchair accessibility, the inn is operated by proprietors Gabriella and Max Ziegler. They see cryptocurrencies as a means to provide enhanced autonomy to their patrons, offering discounts of up to 20% for reservations paid with virtual currency.
"The adoption of cryptocurrencies is indeed another step toward financial freedom and democracy. This is why we have implemented an AI algorithm system at A Casa de Gabriella, which analyzes data such as occupancy rates, average daily rates, RevPar, and competitive rates, providing real-time indications for the best prices to offer. Payment with crypto is the logical progression to access the discounts that this digital market provides. Recently, the inn was certified with the title of Binance Merchant, which means we are now able to accept payments in up to 50 types of virtual currencies," they explained.
While Brazil ranks 7th globally in cryptocurrency adoption and investment (Source: InfoMoney), the number of physical spaces accepting this form of payment is still relatively low. According to a 2021 survey by Crypto Literacy, approximately a thousand establishments accept cryptocurrency payments. However, this is expected to grow significantly in the near future, especially since Brazil's legal framework for cryptocurrencies came into effect in June of this year.
Situated at the prime location of Rua Hibisco, s/n – Conchas do Mar, A Casa de Gabriella is among the top-rated accommodations in Itacaré. The establishment offers a sophisticated infrastructure including four categories of suites, a spacious pool with accessibility features, solar energy utilization, and contemporary design. Reservations can be made via the website www.acasadegabriella.com.br or through WhatsApp at (73) 9 9828-7659.
About A Casa de Gabriella:
Founded in December 2018 by owners Gabriella and Max Ziegler, A Casa de Gabriella is situated in the idyllic town of Itacaré. The couple, with roots in Jequié, Brazil, and Rome, Italy, left their life in São Paulo to establish this venture in the southern Bahia region. What initially served as their summer residence transformed into one of the most charming lodgings in the area.
The inn is located just a short distance from beaches and the city center, enveloped by lush greenery. Designed to provide tranquility and comfort, the spaces were conceived by designers André Lima and Karina Vargas from Estúdio Glória, hosts of the program "Admirável Móvel Novo" on GNT. The decor pays homage to local history and culture while maintaining a connection with contemporary aesthetics.
With fourteen suites, categorized as Standard (5), Roof (4), Deluxe (4), and Master (1) – the latter featuring a private pool and balcony – the inn's common areas boast an expansive pool with wheelchair accessibility, a hot tub, a bar serving a diverse array of beverages, lounge spaces, kitchen facilities, restrooms, and an office. The inn also collaborates with authorized agencies to offer the best regional tours.
Catering to a specific audience in search of serenity, comfort, and contemplation, A Casa de Gabriella welcomes children starting from 12 years of age and does not accommodate pets. It stands as the only establishment in Itacaré that accepts cryptocurrency, extending a 30% discount for reservations made with digital currency payments.
Located in the tourist hub of Costa do Cacau, Itacaré is known as the ultimate Bahian destination, boasting stunning beaches, waterfalls, trails, and a vibrant culinary scene. The city is approximately 70 km away from Ilhéus Airport (accessible via the BA 001 highway) and around 270 km from Salvador.