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That only makes sense if offering bitcoin increases sales.
Whether or not I feel like I need privacy for a transaction just depends on the situation.
All that being said, if a coffee shop started accepted lightning, and the coffee was actually good and reasonably priced, it’d be my instant go to.
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Fair
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More payments in bitcoin incentivizes more merchants to offer it as payment method which in turn grows adoption, that is, more people treating bitcoin as a store of value.
There's also the privacy aspect. Unless you're into fiat games it makes no sense to pay with a card when you can pay with lightning for example.