Educate yourself and lookout for people who might be interested in bitcoin for various reasons. If you find a person, try to introduce them to bitcoin and answer all questions they might have (or point them to good resources) but meet them where they are. Their reasons for interest could be inflation; taxes; financial privacy; financial censorship; borderless, fast, cheap payments; energy buyer of last resort which incentives renewable energy; "fuck the banks"; "what is money?"; ...

Imo, missing education about bitcoin is one of the biggest reasons why most people don't feel chronically short of bitcoin yet.