I live in Brazil, we have a payment method called "PIX", 'kinda' of a Lightning for BRL (Brazil's FIAT Currency), it was success for the Central Bank, actually they are exporting the 'technology' to other countries, even USA is creating "FED Now" based on "PIX". Everyone uses.
Our current President creating a huge set of measures that will probably bankrupt Brazil's economy in few years, keep in mind we don't have the same robustness of the DOLLAR or EURO. We already have screwed up neighbors (Argentina and Venezuela).
MY QUESTION IS: How can we create incentives for people to use BTC? Are doin' something some sort of "marketing" to the real economy actors (especially small business)?
At least for now, it seems to be a niche subject, especially here... I'm thinking about producing 'social media videos', tutorials targeted for small business owners on how to use BTC...