I was here in Reykjavik during the airdrop and I can tell you firsthand it was a nightmare. The airdrop was done via abusing the local phonebook service (without letting them know) so about halfway through the service just started rate limiting queries. Most folk I knew just claimed them for their immediate non-tech family members and cashed straight over to BTC. They didn't have much of a functional wallet and there was no merchant adoption so no one had any reason to use them. The creators however got Rich! they premined a bunch and traded over on launch day to btc and eth. classic pump n dump.