There have been countless ideas for doing DNS using Bitcoin as the ownership/transfer ledger, it's a perfect use case for the Bitcoin chain as namespace is the only other digitally scarce asset.

Spending Bitcoin to assert a namespace title onto the chain enforces costliness.

... but introducing a shitcoin circles back to the whole namecoin mess, naive, and overcomplicated.

A viable solution will have no fork requirement, so it's looking like the only valid utility for oridinals since OP_RETURN wasn't adequate.

Get back to the drawing board.