People are interested in trading it, i.e. buying to sell, not buying to own. It takes a paradigm shift for the latter, and that can only come with a deep study. That's why they want to buy when it's going up, not when it's cheap. And so their interest peaked when it was 69k. Mine peaked when it dropped to 15k.

If you don't study it, you're other people's fiat exit liquidity.