Yes! this will also incentivize content creators to obtain and publish a ln-address. What a fantastic onboarding tool since their audience will see the ln-address and ask "what is that?"

Hey, look this video www.youtube.com

Credit to user@lndomain.com

If you put more users on credit then tips would be split among them.

Eventually you could attach the messages of the user to the content creator.

Being able to monetize your content is the more interesting aspect of lightning, second one is able to share that monetization among those help you to create that content. Just like breeze do with podcasting 2.0.