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there is “headroom for a compliant ETF to grow its share as a bitcoin on-ramp solving the pain of custody.”
The author doesn't even try to explain how that is an on-ramp. A lot of the people buying these ETFs are gonna think that they can withdraw BTC from it. And when they can't, they'll get mad -- as they watch the price of BTC rise enormously, and then the State seize BTC from BTC ETF companies.
The chief irony of all this will be that many who buy BTC ETFs will be people who say that you get wealthy by working hard. And then they will sign a check to buy an ETF, because buying an ETF is easier than installing Bitcoin Core.
Scams like BTC ETFs are the entire reason why people came up with sayings like "no pain, no gain." ETF buyers will gain a little understanding (i.e. that you should self-custody) while they experience the pain of watching their hard-earned money evaporate.