The idea of having a subscription for grocery gives me so many concerns. But they seem to be successful so maybe I'm just out of touch. 

TonyGiorgio

Would there be more or less mental burden if your grocery bill was subscription based?

I'd guess more burden during the switch and probably the same mental burden after a couple of months. It's literally an apples to mp3s comparison but I'm not certain there's much difference. Net net, I feel as burdened by the streaming subscriptions I have as the streaming rentals that I purchase.

Mental burden might be more elastic than we think.

k00b

bitcoin

Streaming our financial lives with Lightning

birdeye21

While I would very much like something like that to be where we are heading, I think the flip side to it is whether or not consumers actually want the mental burden of it. 

Most merchants/services are incentivized not to do it and most consumers don't want to think about every single transaction they make in a day while power users scoff at the idea of paying much more than they are today for the same experience. 