1	Be the First: Highlight Bitcoin's status as the first succesful decentralised peer to peer digital cash. Emphasize the advantages of being an early adopter and the potential for long-term gains. Linbergh was the first to cross the atlantic by plane, who was second?
2	First in Category: Position Bitcoin as the premier decentralized digital currency, distinguishing it from traditional fiat currencies. Showcase Bitcoin's unique characteristics and benefits, such as security, transparency, and ease of cross-border transactions. It is also first in the category to not be regulated as an unregistered security. 
3	First in Someone's Mind: Create strong brand awareness and establish Bitcoin as the foremost digital currency in the minds of consumers and investors. Say decentral digital currency and the average person will mention bitcoin. 
4	Perception: Boost Bitcoin's reputation by leveraging endorsements and testimonials from renowned experts in finance and technology, thank you Michael Saylor et al.
5	Focus: Identify a core concept or word that encapsulates Bitcoin's value proposition. For instance, position Bitcoin as the "ultimate store of value" or "the future of digital transactions." Or “deflationary” Consistently communicate this focus to reinforce its association with Bitcoin. What word should bitcoin ‘own’? 
6	Exclusive: Highlight Bitcoin's scarcity and limited supply, underscoring its uniqueness in the cryptocurrency space. Emphasize that Bitcoin cannot be duplicated or controlled by any central authority, adding to its allure as a digital asset.
7	Ladder, Hierarchy: Rather than claiming superiority in all aspects, focus on specific advantages that Bitcoin possesses over other cryptocurrencies or traditional financial systems. Position Bitcoin as a top choice for specific use cases, such as cross-border remittances or a hedge against inflation.
8	Duality: The race normally ends between the top two. Bitcoin’s market cap ismore than double that of ethereum. Present Bitcoin as the primary competitor to traditional financial systems, emphasizing its potential to disrupt and reshape the existing monetary landscape. Showcase how Bitcoin offers greater autonomy, lower transaction fees, and increased financial inclusivity. In many cases it is beating Visa and Master card.
9	Opposite: Identify weaknesses of competing financial systems or cryptocurrencies and position Bitcoin as the alternative that addresses those flaws. For example, highlight Bitcoin's transparency and decentralized nature in contrast to the opaque and centralized control of traditional banking systems. Or that you have to be rich already to take part in Ethereum. (You need 32 eth to be a validator.) 
10	Division: Highlight Bitcoin's unique characteristics and establish its dominance within the category of decentralized digital currencies. Avoid trying to compete in every aspect of the financial industry and focus on Bitcoin's strengths. Yes Bitcoin has forked and they are all a joke stick with original bitcoin. 
11	Perspective: Encourage a long-term perspective when promoting Bitcoin. Highlight its potential as a store of value and investment opportunity, emphasizing the benefits of holding Bitcoin over the quick gains of short-term trading. People have the perspective of cash in their pocket, yet they already are cashless change their perspective on Bitcoin.
12	Extension Line: Avoid spreading Bitcoin too thin and diluting its core value proposition. Stay focused on its primary role as a decentralized digital currency and avoid branching out into unrelated ventures. Maintain a clear and consistent message. Do we really need ordinals? 
13	Sacrifice: To maintain focus, sacrifice unnecessary product lines, target markets, or constant changes. While new technologies and perceptions emerge, Bitcoin should remain steadfast and true to its original purpose. Emphasize Bitcoin's stability and reliability compared to other cryptocurrencies that may undergo constant changes, we really do not need to change the code.
14	Attributes: Identify and emphasize Bitcoin's unique attributes. Just as McDonald's ‘owns’ the words “fast food” and caters to ”kids”, Bitcoin should differentiate itself from competitors like Ethereum by highlighting its stability and maturity. Position Bitcoin as a safe and secure digital currency for individuals of all ages. What are key attributes of Bitcoin which no other can encroach on? Bitcoin owns the word volatility, but what else? 
15	Candor: Embrace honesty and admit any negatives associated with Bitcoin. If there are concerns or negative perceptions, address them openly and transparently. Yes, criminals used it, but the joke is on them since it is transparent they ended up revealing themselves. Either work to rectify issues or use humor and self-awareness to defuse them. Recognize any well-known negatives and actively work to counteract them. Yes Bitcoin is only 7 transactions a second, but lightning is 50 million. 
16	Singularity: Identify the vulnerabilities of competing systems and focus on those weaknesses rather than attempting direct attacks. Highlight Bitcoin's resilience and security features while emphasizing the potential vulnerabilities of alternative cryptocurrencies or traditional financial systems.
17	Unpredictability: Embrace the unpredictability of the market and adapt to changing trends. Showcase how Bitcoin has proven itself to be superior to Ethereum and other cryptocurrencies in terms of environmental, social, and governance (ESG) factors. Leverage this unpredictability to demonstrate Bitcoin's strength and stability. It is unpredictable that Bitcoin would stablise the energy grid.
18	Success Leads to Arrogance: Avoid becoming complacent or arrogant due to past successes. Stay humble and continue to innovate, adapt, and improve. Learn from the failures and successes of other projects to ensure Bitcoin remains at the forefront of the cryptocurrency market. Stay humble and stack sats.
19	Law of Failure: Acknowledge the failures and challenges faced by the crypto industry, including NFTs. Embrace the faults and early shortcomings of Bitcoin and emphasize the continuous evolution of its underlying technology, as originally envisioned by Satoshi Nakamoto.
20	Law of Hype: When Bitcoin is performing well and gaining widespread adoption, avoid excessive hype. Focus on maintaining a steady growth trajectory and building trust among users and investors. Excessive hype can lead to skepticism and potential market instability. We don’t need lambos. When Blackrock pumps the price, be skeptical of the hype.
21	Acceleration: When Bitcoin experiences rapid price increases, take measures to dampen the trend and manage expectations. Highlight the importance of stable growth and the long-term benefits of Bitcoin as a store of value. Mitigate concerns that rapid price increases may lead to market volatility or a potential crash.
22	Resources: While the traditional rule suggests the need for ample financial resources to market effectively, Bitcoin has broken this law. Showcase how Bitcoin's organic growth and the belief in its value have allowed it to thrive without relying heavily on traditional marketing strategies. Highlight the community-driven nature of Bitcoin and its ability to rally supporters without extensive financial resources.