You raise excellent points. I know that's the popular path, and it has worked for lots of people for many years.
I just think that legacy methods like traditional web pages, substack, medium, etc are not bitcoin native and will quickly become obsolete. Maybe nostr is the answer? I feel it's not usable for long form content yet either.
I actually haven't played with nostr yet although I'd like to. From what I understand it's just a protocol, no? How you display the data is a matter of client design. If you're relying on someone else's node then there isn't much difference between nostr and SN. If you run a node, then you're back to POSSE.
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