Fair is a weasel word. Fair is what the writer/ speaker likes. Greed is an ugly word like discrimination. The truth is greed is essentially self interest. Bitcoin would never work if it wasn't designed with self interest in mind. Humans are greedy. All humans. Some more than others. You disagree? Ok, call it self interested. Even if Darth does write articles to stack sats he is getting satisfaction from it in some form. SN is beautiful because it uses incentives well.

What is fair? A word used to manipulate. But I think you mean voluntary exchange with the absence of force. You write a comment with no expectation of compensation and others show gratitude by giving you sats. That is what I'd call fair. Or at least as close as we can get to it.