The world was made alert how OSS in the hands of the free market creates faster results and solutions than bloated corporations.
This is what is foundationally important when telling the Bitcoin story. Not sound money, not immutability, etc.
Businesses care about the bottom line. Our messaging as storytellers should be shifting to why open source is powerful, and the cost savings that can be had by institutions by using open source software.
This in turn naturally leads to reducing middle men and bitcoin + all of its amazing properties.