I did a consultancy for a Web3 company (bear with me) last year. The biggest speed bump in their customer journey we identified was the need to set up a non-custodial wallet. While we understood "not your keys, not your coins", most no-coiners just don't care.  

We had a whole go-to-market strategy centered around offering a custodial wallet. Then MiCA got introduced, and we had to scrap it all and start from scratch with only a couple weeks till deadline.

Point being, if you want more adoption, meet people where they are. Build Lightning into more apps!

brxyz

bitcoin

We Need More Apps with Lightning, Not More Lightning Apps

@roy this is brilliant. I think this is what makes apps like stacker news, wavlake, fountain bit refill and breez so special. They make Lightning fun! I have like 15 lightning wallets but I wouldn't use any of them if there weren't fun apps to use them with!