I am aware that distinctive design and exposed branding are typically advantageous from a marketing perspective, but should we really promote the fact that we are carrying a hardware wallet? Imagine a thief going through your belongings and finding a bunch of generic USB flash drives. Since these are just flash drives, there is a chance that they are just looking to make quick cash and won't take them. But wait, there's a name on this stick. Ledger, yeah, I recognize that one; it is this computer money item, and it has vanished. Alternatively they may open your wallet and find merely a white card with some numbers on it that is straightforward and uninteresting—likely a proximity access card. But wait, there's a Bitcoin meme on the other side.