Why hww manufacturers insist on making their devices look the way they basically scream "crypto here, take me and beat the hell out of my owner to get the PIN - easy money"?
I know that exposed branding and unique design are usually good from the marketing standpoint but should we really advertise that we have a hardware wallet on us? Imagine some thief digging through your stuff and seeing a bunch of unbranded USB sticks - it's just USB sticks, there is a chance they are looking for quick money and they will not take them. But hold on, this stick has a name on it... Ledger... hmmm, I know that one, it's this computer money thingy - aaaaand it's gone. Or they go through your wallet and see just a plain white card, maybe with just some numbers on it - probably a proximity access card, nothing interesting. But hold on, the other side has some Bitcoin meme imprint, or a big Tapsigner logo - same scenario as above.
Thief scenario does not convince you? How about a similar situation but it's not a thief, per se but a border guard at the international airport. I don't know about you but I would rather avoid risking missing my flight because TSA guy recognized hww manufacturer logo and I had to argue with the customs that no, this Bitcoin hww does not hold millions of dollars and no, I am not breaking any rules regarding carrying more money on me than x amount. Or perhaps you live in a place where cops are corrupt and dirty. They stop you, search you, copy your personal data and let you go. But later that evening you get a home visit of masked guys with baseball bats because those dirty cops saw your funny usb stick with Ledger logo on it by your keys when they were searching you.
Cryptocurrency related branding = big target on your back.
My point is that not in all but in many cases it's actually easy to make those devices look inconspicuous. It does not require any development effort - just give an option to order a device without branding. I can understand that some manufacturers might not be happy to do that when all they sell is just one design (e.g. Jade). Adding a second one, even if it is as simple as the first one just without a logo/name, introduces some complexity to manufacturing and shipping logistics (not a lot but still). But there are manufacturers who already give you a lot of options, just not the one to skip the branding (looking at you Ledger and Tapsigner). Come on!
The first crypto security rule is not to tell people around you that you HODL Bitcoin (or whatever other crypto). So by definition you will probably try to keep your hww out of sight. Why the flashy branding then? It is not going to do any marketing job anyway, it's not a t-shirt. And on those rare occasions when the device might be visible it is actually better if it does not advertise what it is.