Because I believe the times we are living in where payment processers get a cut out of every single transaction that takes place, not just online, but even in-store locally, is an anomaly!

For thousands of years people have transacted, generally in a p2p, cash-like manner, but only in the past several decades, given the rise of the internet and ecommerce, has this dramatically changed.

So what does this mean?

For me, it means that our money was not ready for ecommerce quite yet because we didn't have a way to conduct DIGITAL p2p cash payments (bitcoin 😉) . Due to this, we had to rely on third parties to send and receive financial 1s and 0s over the internet, and were happy to pay them egregious fees to do so - because was there really any other efficient, frictionless mechanism to do this? Not really.

This is the bread and butter of legacy payment processors and middlemen.

Using lightning, anyone can now do this near-instant and near-free without the likes of payment processors. This is massive.

Furthermore, unbanked/underbanked people all over the world have access to this without needing permission from the legacy system. Massiveeee!

If lightning can do what visa/mastercard does more efficiently, more cost-effective, with instant settlement while simultaneously opening the doors for billions to participate in ₿commerce, why exactly are we letting legacy payment processors charge us to do it when lightning does it for NEAR-FREE?

That's why they're fucked. They either embrace it, or get left behind.

The game isnt about milking everyone for sending 1's and 0's over the internet. Now you actually have to provide a superior experience and VALUE to your users. The cool part is, companies embracing lightning can now arbitrage the fees visa, mastercard, and others charge to send the payment, and give so much more via lightning at no additional cost to the vendor.

this is huge.