A small amount of social pressure got Marathon to drop OFAC censoring in less than a month. Public companies will not want the PR nightmare, potential lawsuits, of being associated with a bad acting pool. The real issue arises when we have a disparity between what the bitcoin community and the public large miners think is bad acting.

Public miners might think complying with OFAC is great because it keeps them in regulators good books while the community considers that bad acting.