I think it's a great idea, people need to be able to "buy actual things" with bitcoin.

In the early days, SilkRoad probably was what pumped the initial demand (and thus price) for the coins. Obviously we don't want that, and so people have been trying to artificially push El Salvadorean street vendors and Tesla dealers to accept bitcoin, but neither of these are real needs. And standard 1st world retail is also tough to force adoption.

But bills is something everyone has to pay. If something like a phone bill could be paid in sats, that would create a lot of demand for coins.