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Some merchants want only a smooth integration of BTC into their existing systems, some they want to go full bitcoin stack. You have to see first what are their intentions and workflow.,

Exactly 💯.

When you go to a merchant and want to onboard it, don't just jump in with a bunch of solutions that they understand nothing.

Start slow, first see what are their intentions, discuss about their business, try to get the "weak spot" where Bitcoin can really help them.
Then start explaining basic stuff about Bitcoin and how can help them in those weak spots. Merchants love solutions to their problems, not all are only interested in how to fuck banks or govs.... sometimes they have REAL problems that can be fixed with simple solutions based on BTC.

It's a long process, so have patience with them.

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