Coachella is experimenting with AI-built artist tools, immersive digital worlds, and 3D performance archives that could shape future fan experiences.

In briefIn brief

• Coachella built three AI projects with Google DeepMind during the 2026 festival.
• The tools include a 3D version of live shows, a stage-planning app, and a mobile game.
• The tests build on Coachella’s past experiments with AR, NFTs, and other fan experiences.

Coachella is turning one of the world’s biggest music festivals into an AI testing ground.

The festival collaborated with Google DeepMind during this year’s event to build and test experimental tools designed to change how artists create performances and how fans experience them.

The new experiments focus on “world models”—AI systems that generate interactive digital environments. Coachella’s innovation team spent the 2026 festival building three prototypes with Google DeepMind’s Project Genie, the company’s world-model platform.

“We engaged in this project where we're working with their tools to explore what are the ways that these tools can extend and expand an artist's canvas, give them more tools for creative expression, expand artist world building on site and at home, and then make the experience more simple and more fun for fans,” Ryan Cenicola, Coachella’s innovation production lead, told Decrypt.





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