Bitcoin adoption is still being led by institutions. But the story in 2026 isn’t just how much they’re buying. It’s who is buying, and how they’re getting exposure.

Strategy’s STRC product has bought 77,000 BTC in 2026Strategy’s STRC product has bought 77,000 BTC in 2026

The largest buyer of bitcoin this year has been the bitcoin treasury company Strategy, which is now appealing to new investors through their preferred stock product STRC.

STRC accounts for roughly half of Strategy’s purchases this year. That’s 10X more bitcoin than all ETFs so far in 2026.



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