If you were anywhere near a computer in the mid-to-late 1990s, you almost certainly encountered a Zip drive. That distinctive purple peripheral, with its satisfying clunk as you slotted in a cartridge, was as much a fixture of the era as beige tower cases and CRT monitors. Iomega, the company behind it, went from an obscure Utah outfit to a multi-billion-dollar darling of Wall Street in the span of about two years. And then, almost as quickly, it all fell apart.

The story of Iomega is one of genuine engineering innovation and the fickle nature of consumer technology. As with so many other juggernauts of its era, Iomega was eventually brought down by a new technology that simply wasn’t practical to counter.









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