I don't think the author was rage-baiting here. I don't think. Their definition seems to resonate with Sven Beckert's implicit understanding of capitalism (the endless accumulation of stuff), which @denlillaapan has been valiantly reviewing on our behalf. Normie-ville seems to view capitalism as the endless accrual of personal wealth for apparently no reason other than accumulation for its own sake.

Very, very much so.

I'm toying with an idea to explain this insanity. I think it's

1. Wittgenstein's "what would it look like if the Earth went around the sun"?
2. extreme lack of empathy, in its deep meaning of: seeing the world through someone else's eyes. (Which is ironic, because it's the very left-wingy and weak-minded people who scream about this quality the most).

Basically, for 1:
when a normie looks at the news or what Elon Musk is up to, or what a successful businessman in their area seems to be doing, it looks like they are "endlessly accruing personal wealth" for no obvious reason... extravagant houses, flashy cars, nice vacations. Always more, always bigger stacks. (My fav Icelandic-village example here is the left-wing anger against heli-skiing... objectively unnecessary, but extremely expensive and "wasteful" -- at least if you care about kerosine consumption and CO2 emissions, but for some reason can't care about adrenaline thrill, extreme awe, or the entrepreneurial skill of assembling resources we have into a service others value highly) Never can they assess that there's a different mindset/theory/framework that equally well (=better) explain the facts.

For 2: the most important thing I ever got from endless exercises in Game Theory class (or other econ modelling) was to flip the game and assess optimal strategy from the other party's point of view. It's an underappreciated way in which I believe those trained in economics are, if anything, more capable of understanding where another human is coming from. And it's a way to understand that the game doesn't end after a single capitalist tries to extort/grab their share via trade... but that it's a competitive, continuous process.
And if you do, you see the endless personal wealth being productive: build larger plants, offer more and wider services, better supply the world with services. For the "conspicuous consumption" and the flashy stuff, I've never understood the hatred... let them. It's the most obvious and harmless redistribution of wealth there is?

Hashtag, SimpleStacker unleashed a Den rant