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It might be the case that the community is what distinguishes a given social media platform from others (the LinkedIn people are very different from the people on X or TikTok). But I have a feeling all that keeps a community in place is momentum.
This feels a lot like saying it's all about brand. The TikTokkers are on TikTok because it feels like the kind of place you do TikTok stuff...whatever that is. Many Bitcoiners are on X because X has the brand that aligns with those kind of Bitcoiners.

Yes, that's my prior too. different platforms, for whatever odd momentum or random reason become dominated by one set of ideas -- and then that core basically consumes the platform.

I'm not convinced it's a "set of ideas" so much as a "type of interaction" (although I'm not confident in this phrasing either):

The people on LinkedIn are very much career driven. The platform encourages this: you can see people's work history. You make "connections" there's lots of functionality around hiring and getting hired.

I'm less familiar with TikTok, but my naive impression is that it is aimed at people who want to become influencers.

Maybe reddit is about forming communities around different niche topics.

I'm sure we could go through most of the popular platforms and kind of pick what their type of interaction is. So, maybe they are distinguishing themselves on something more than brand in they way Graham is talking about it.

It certainly gets fuzzy when we're talking about communities. Because it doesn't do any good to go to a new place that has beter social media tech, but doesn't have your community.

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