It has to be a combination of the 70% from post fees and 91% from your own zaps.

Bell_curve

70% of posting fees go to the territory operator, 30% goes to rewards.

70% of zaps goes to the poster, 21% goes to the territory operator, 9% goes to rewards.

Keep in mind that founders can also post in their own territories, which can shift your metrics a bit if you're just taking raw averages.

Territory economics: where do sats actually end up?

satring

IIRC:

70% of posting fees go to the territory operator, 30% goes to rewards.

70% of zaps goes to the poster, 21% goes to the territory operator, 9% goes to rewards.

Keep in mind that founders can also post in their own territories, which can shift your metrics a bit if you're just taking raw averages.