Sats as "internet points" could be one of the major ways that mass adoption happens.
I'm beginning to notice that sites and apps like SN, Nostr Clients with Zaps, and Fountain are getting a large amount of growth. All it takes is one of these types of services to explode in popularity with normies. Maybe the service gives 1000 sats to each new user for a while to gain traction.
These new users won't see themselves as Bitcoiners. They just think they have an actually useful form of Reddit karma. If they like someone's content, they send a zap. They can create content, get sats, then spend it on gift cards and stuff. If it gets popular enough, it could force other social media services to adapt or die. Similar to the way TikTok has made Facebook, Snapchat, YouTube, etc. adopt short form video content.
If the newly popular service is principled enough, they could strong arm the other services into being interoperable and maybe even self custodial. Bitcoin becomes the money of social media. If it becomes the money of social media, I could see businesses joining the bandwagon by allowing sats to be spendable in their stores. That's when the fun begins.